Craig Fryer

Global Media Director, Reckitt

Craig is Global Media Director within Reckitt’s Marketing Excellence Data Driven Marketing and Media Team. He is also the Chair of the Ad Net Zero Global – Media Working Group. After gaining 2 decades of media agency experience he moved to Reckitt in 2016 as Head of Media for the UK business. He joined the MX team last year, and his role now focuses on defining and scaling global media and digital best practice, at both channel and brand level. His team focuses on evolving media activation and implementational data driven strategy, to drive improvement in both media efficiency and effectiveness. This is as well as overseeing the accountable brand safety and suitability strategy for Reckitt’s brand portfolio to deliver responsible media activation across their digital partnerships and investment.