Earlier this year, the Media 360 Advisory Board got together to kick off planning for May 2027. Putting agencies, media owners, and clients in the same room for a genuinely frank, no-spin chat is always refreshing. Rather than dwelling on shrinking budgets, the energy was firmly focused on regaining our momentum.
Above all, we zeroed in on how to get back to work that isn't just measurable, but genuinely memorable and meaningful. The clear consensus across the room was that this year’s Media 360 must be about shaping the next era of media and powering commercial success for brands through innovation, collaboration, and unbridled creativity.
Out of those discussions, five clear themes emerged to shape the agenda for May:
+ Media as a Growth Accelerator, Not an Expense
+ Resetting Commercial Boundaries to the Benefit of All Parties
+ Future-Proofing Brand Strategies for a Fragmented Ecosystem
+ The How Beyond the What: Learning from Impactful Work That Drove Business Results
+ Modern Media Buying: From Comms Planning to AI-Powered Automation
Media 360 has always been at its best when the conversations are raw, honest, and forward-looking. We’re building an agenda that cuts through the industry noise, tackles our real tensions head-on, and sends everyone back to the office properly fired up about what’s ahead.
Above all, we zeroed in on how to get back to work that isn't just measurable, but genuinely memorable and meaningful. The clear consensus across the room was that this year’s Media 360 must be about shaping the next era of media and powering commercial success for brands through innovation, collaboration, and unbridled creativity.
Out of those discussions, five clear themes emerged to shape the agenda for May:
+ Media as a Growth Accelerator, Not an Expense
+ Resetting Commercial Boundaries to the Benefit of All Parties
+ Future-Proofing Brand Strategies for a Fragmented Ecosystem
+ The How Beyond the What: Learning from Impactful Work That Drove Business Results
+ Modern Media Buying: From Comms Planning to AI-Powered Automation
Media 360 has always been at its best when the conversations are raw, honest, and forward-looking. We’re building an agenda that cuts through the industry noise, tackles our real tensions head-on, and sends everyone back to the office properly fired up about what’s ahead.
