Media360: The Future of Media

CAMPAIGN MEDIA360

19-20 May 2026

The Hilton Metropole, Brighton

MEDIA: Fuelling creativity, sparking connections and inspiring change

Campaign's flagship event, Media360, is returning on 19-20 May 2026 to Brighton. Media360 is the UK's most prestigious strategic event for C-suite media, advertising and marketing professionals. Join us in Brighton as we bring together leaders from brands, agencies, media owners, and tech to confidentially debate and design the future. This is the ultimate experience for a strategic reset and forging powerful, lasting relationships.

BOOK YOUR TICKET BY THE 27 APRIL TO SAVE

Grace Dent offers a rare perspective in UK media. From her role as a Guardian restaurant critic to hosting the hit podcast Comfort Eating and judging on MasterChef, she bridges traditional TV and digital audio. Her keynote explores her journey and what brands can learn: how to build real connections across platforms, and how to create brand partnerships that genuinely deliver results.

Alastair Campbell will speak in the keynote Politics, Power & The Press: A View from the Front Line. Bringing together leading UK journalists, the session looks at how the role of the Political Editor is evolving in a volatile era, from the rise of TikTok politics to the challenge of maintaining trust in the AI age—and why a strong, well-funded press still matters.

The Great Media Alliance: How Traditional and New Partner for Growth

The new map isn't just about creators; it's about how they partner with established media. This session explores how traditional media owners and new map creator-brands are moving from competition to collaboration, building integrated ad products and media strategies that brands can't build alone.

2026 Key Themes

Media as the Engine of Business Growth

Learn how to reposition media spend from a cost center to a critical growth investment. Explore data-backed strategies to justify bold budgets to the C-Suite, balance brand building with performance, and drive measurable commercial success in a turbulent economy.

Redrawing the Media Map

Discover how to build integrated strategies that combine the scale of mass media with the authenticity of new communities to own cultural moments and drive sales.

The AI-Driven Future of Planning

Dive into the seismic shift from a search culture to an answer culture. Explore how AI is rewriting the rules of brand discoverability and media planning, and learn how to optimise your strategy to ensure visibility in an algorithmic age.

The Future of Partnerships and Talent

Gain insights into the evolving relationship between brands, agencies, and media owners. Leverage new collaboration models, from independent agility to network scale, to build multidisciplinary teams capable of delivering integrated creativity and effectiveness.

Responsibility, Trust, and the Ethics of Attention

Examine the commercial and ethical consequences of investment choices. Move beyond compliance to conscience by supporting quality journalism, managing the attention economy responsibly, and building a trusted media ecosystem that delivers long-term value.

Reuniting Media and Creativity

Challenge the recent industry trend of prioritising media placement over creative execution. Explore the critical question: can media work without compelling creative? Learn how to reintegrate channel strategy with high-impact storytelling to ensure your message is as powerful as your targeting.

The Experience

Step away from back-to-back calls and daily noise. Media360 is your annual strategic offsite: two days in Brighton to reset and refocus.

After-party and dinner at shelter hall (following day 1 of the conference), as well as lunch, refreshments and fun during the breaks during the day.

Exclusive headline speaker: Grace Deney

THE CONTENT

Two days of senior-level content from 70+ speakers, focused on the key forces shaping media, marketing, and technology.

The agenda tackles the structural shifts redefining media, AI-driven planning, the balance of brand and performance, and the challenge of building long-term growth under pressure.

Take part in candid discussions and Q&As that cut through the noise and deliver clarity.

THE CONNECTIONS

Unparalleled networking opportunities with senior leaders across brands, agencies, media owners, and tech.

In a trusted, closed environment, conversations move beyond networking into honest exchange, sharing experience, challenges, and success.

A space where peers understand the pressure of leadership come together to challenge thinking, stress-test ideas, and form meaningful, high-value relationships.