Media360: The Future of Media

Now in its 22nd year, this is the ONLY event to bring together senior leaders from brand marketing, media agencies and media owners for two days of open discussion, strategic thinking and meaningful connections across the industry.

Join senior leaders from Costa Coffee, Apple, BBC, M&S, Specsavers, Kia, Debenhams, Happy Socks, Boots, Rightmove, BT, Paramount, Ascot, Chilly’s, Gumtree, Just Eat, HSBC, LinkedIn, American Express and many more.

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Alastair Campbell

Alastair Campbell will speak in the keynote Politics, Power & The Press: A View from the Front Line. Bringing together leading UK journalists, the session looks at how the role of the Political Editor is evolving in a volatile era, from the rise of TikTok politics to the challenge of maintaining trust in the AI age—and why a strong, well-funded press still matters.

Grace Dent

Grace Dent offers a rare perspective in UK media. From her role as a Guardian restaurant critic to hosting the hit podcast Comfort Eating and judging on MasterChef, she bridges traditional TV and digital audio. Her keynote explores her journey and what brands can learn: how to build real connections across platforms, and how to create brand partnerships that genuinely deliver results.

A NOTE FROM THE EDITOR

"For over 20 years, Media360 has had a unique place in the calendar as it brings together senior marketers, top media agency executives and media owner leaders to discuss the biggest challenges and opportunities in the sector. In this time of slow growth, Campaign believes that media is the engine that can get brands revving again. Learn how you and your business can benefit from that upside by joining us in Brighton."

Maisie McCabe, Editor, Campaign UK

Barista Coffee by Seedtag

F1 Simulator experience with Sky Media

Dartboard challenges with Wunderkind

Football fun with Nexxen

An interactive media wall from DMC

Batak reaction games with Ozone

Snaps newstand experience

2026 Key Themes

Media as the Engine of Business Growth

Learn how to reposition media spend from a cost center to a critical growth investment. Explore data-backed strategies to justify bold budgets to the C-Suite, balance brand building with performance, and drive measurable commercial success in a turbulent economy.

Redrawing the Media Map

Discover how to build integrated strategies that combine the scale of mass media with the authenticity of new communities to own cultural moments and drive sales.

The AI-Driven Future of Planning

Dive into the seismic shift from a search culture to an answer culture. Explore how AI is rewriting the rules of brand discoverability and media planning, and learn how to optimise your strategy to ensure visibility in an algorithmic age.

The Future of Partnerships and Talent

Gain insights into the evolving relationship between brands, agencies, and media owners. Leverage new collaboration models, from independent agility to network scale, to build multidisciplinary teams capable of delivering integrated creativity and effectiveness.

Responsibility, Trust, and the Ethics of Attention

Examine the commercial and ethical consequences of investment choices. Move beyond compliance to conscience by supporting quality journalism, managing the attention economy responsibly, and building a trusted media ecosystem that delivers long-term value.

Reuniting Media and Creativity

Challenge the recent industry trend of prioritising media placement over creative execution. Explore the critical question: can media work without compelling creative? Learn how to reintegrate channel strategy with high-impact storytelling to ensure your message is as powerful as your targeting.

The Experience

Step away from back-to-back calls and daily noise. Media360 is your annual strategic offsite: two days in Brighton to reset and refocus.

After-party and dinner at shelter hall (following day 1 of the conference), as well as lunch, refreshments and fun during the breaks during the day.

Exclusive headline speaker: Grace Deney

THE CONTENT

Two days of senior-level content from 70+ speakers, focused on the key forces shaping media, marketing, and technology.

The agenda tackles the structural shifts redefining media, AI-driven planning, the balance of brand and performance, and the challenge of building long-term growth under pressure.

Take part in candid discussions and Q&As that cut through the noise and deliver clarity.

THE CONNECTIONS

Unparalleled networking opportunities with senior leaders across brands, agencies, media owners, and tech.

In a trusted, closed environment, conversations move beyond networking into honest exchange, sharing experience, challenges, and success.

A space where peers understand the pressure of leadership come together to challenge thinking, stress-test ideas, and form meaningful, high-value relationships.