Head of Creative Strategy, Bauer Media
Alex Baker, Head of Creative Strategy, Bauer Media: Alex is one of the most respected tastemakers and personalities in the UK media landscape. Whether he’s introducing the world to brand new music on his multiple industry award-winning show on Kerrang! Radio (which has launched the careers of artists such as Bastille); playing all-time classics on his ever-popular weekend evening show on Mellow Magic; interviewing the biggest names in music (such as Foo Fighters) on TV; enthusing about his love for musicals on his breakfast show on Magic At The Musicals; hosting live events around the world for brands like Mattel; DJing at international festivals, hosting a daily podcast; or writing columns in magazines – Alex’s authentic passion and infectious personality makes him one of the UK’s most trusted personalities.
Outside of all of this, the busiest man in the media also wears a very different hat – as the Head Of Creative Strategy at Bauer Media he leads a team of senior creatives to create market-beating, content partnerships for Bauer’s biggest clients. Leading with human insight and drawing on the vast individual experience within the team, the team create campaigns that consistently engage and connect with the audience, on a fundamental level and drive results.