Alexia Clifford

Chief Communications Officer, Gamble Aware

Alexia Clifford is Chief Communications Officer at GambleAware, leading a public health approach to tackling gambling harms through major behaviour change and awareness campaigns. Alexia was previously Marketing Director at Public Health England where she led Government’s flagship public health campaigns across a wide range of priorities, including mental health, physical activity, healthy eating and smoking cessation. Together, these campaigns are recognised as being amongst the very best in the industry, and have successfully changed behaviour at scale, through audience insight, behavioural science, sophisticated targeting and innovative digital techniques. Alexia has been named in both Campaign Magazine’s Power 100 and Marketing Week’s Top 100.