Anita Caras

Anita Caras is passionate about brands and the possibilities that digital media offers. Anita’s 25+ years of media experience spanning both media owner and agency roles, as well her mentorship and advocacy for inclusion and diversity has been industry recognised – being recently awarded Campaign’s 40 Over 40 2022 for making a difference in the media, tech and marketing space.

Anita currently holds the post of the company’s Global Co-Chair for Yahoo’s Women’s Inclusion Network (WIN) at Yahoo, holding leadership roles for this ERG for the last 6+ years.With over 25 years of experience, Anita Caras oversees Teads’ insights and research strategies, drawing on her leadership in TV and tech, as the company looks to bolster its efforts in research design and data strategy to deliver more effective business outcomes for brands.

Anita Caras brings a wealth of experience, having worked for leading companies such as ITV, Verizon, Microsoft, MTV/Viacom and Zenith.

She joined Teads from Yahoo, where her previous role as International Insights Director saw her lead a global team to deliver consumer insights and data assets that drove demand, supported non-US revenue commitments, and enhanced Yahoo’s brand equity in the data & research space.

Her role will encompass managing local insights leads for the regions of EMEA, APAC, CEE and MEA, with a focus on streamlining processes and offerings to ensure maximum efficiencies.

Anita Caras’ work has earned her recognition both internally and externally in her previous roles. She has been invited to keynote at prestigious industry events such as Cannes Lions, Ad Week Europe, SPIKES, NextM, DMEXCO & IAB Interact.

Caras also brings with her several award wins, including Ad Week Europe’s FutureIsFemale 2023, Campaign’s 40 Over 40 2022, and IAB Europe’s inaugural Digital Researcher of The Year Award 2021 as well as Microsoft’s ‘Circle of Excellence’ top employee award.