Chris Bailes

As Senior Director, Head of EMEA Sales, Chris Bailes oversees the entirety of Xbox Media Solutions’ direct sales efforts and agency partnership relationships in EMEA. Prior to joining Xbox Media Solutions (formerly Activision Blizzard Media) in January 2024, Chris spent 10 years at Twitter – now known as X – as the Sales Director, leading a team responsible for both agency and client direct relationships. Prior to that Chris led the sales team at Specific Media before moving on to run a £100m plus agency group at Google. With over 20 years of experience, Chris brings deep industry knowledge and a solution-oriented approach to both his clients and the marketplace.