

Chris Love
Virgin Media O2 , Head of Marketing Performance & Econometrics
Chris is an experienced marketing effectiveness professional with a strong econometrics background. In 2020, he joined Virgin Media, where he led their MMM workstream and launched in-house experimentation and TV attribution programmes. After the merger with O2, his team expanded to include media auditing and through-the-funnel marketing performance analytics. Chris advocates for measurement-led media planning and emphasizes clear hypothesis testing and actionable insights in all analyses.