Ellie Hooper

Head of Client, Goat

Ellie has over six years' experience working in digital media and advertising at a number of award-winning agencies. She has worked with a range of industry verticals, from sports and entertainment, to FMCG and tech, and whilst at Goat has delivered full-funnel influencer strategies and campaigns for some of our key clients (including our 2023 Digiday "Best Use of TikTok" Award-winning work for ODEON Cinemas). 

With a particular passion for paid media, Ellie specialises in integrating influencer with performance, and she led in building out the paid media and performance team at Goat (now over 25 people across the UK and US). Appointed Head of Client last year, Ellie now oversees the UK Client Services team, leading on new business and client growth.