Heather Dansie

Research and Insight Director, Newsworks

Heather joined Newsworks as research and insight director in 2023. She is responsible for spearheading Newsworks’ thought leadership programme to amplify insights on news brands to media agencies and advertisers. With previous roles focused on cultural and audience insight at Joshua G2 and Publicis Media, she champions research that identifies the trends that underpin why people behave and make the choices in the way they do.