Jane Christian

Since January 2025 Jane has led the UK Choreograph Analytics team, bringing together our Analytics teams across GroupM. She joined the group back in 2001 as a Graduate Econometrician for EssenceMediacom and for most of her career has led the Analytics team at EM. 

For the majority of her career, Jane has honed her skills in media measurement. She is passionate about setting up measurement frameworks for clients that provide holistic measurement across channels, capturing both the short- and longer-term effects of media, so we can advise our clients on how to maximise the return from their media budgets. 

In her 24 years at the business, Jane has worked on a wide range of clients including DLG, IKEA, GSK, RBS, Boots, Sky, TUI and Tesco. 

Her passion for effectiveness has led Jane to push the effectiveness agenda for the wider industry. She has worked extensively with Thinkbox on a number of effectiveness projects, including award-winning Demand Generation and most recerntly Profit Ability 2. She has also worked closely with the IPA, being a key member of the IPA’s Effectiveness Leadeship Group. Jane was also a technical judge for the IPA Effectiveness Awards in 2020.

In 2008 Jane was one of Media Week’s 30 under 30. In 2021 Jane was one of Campaign’s 40 over 40.

When she’s not crunching numbers, Jane is a keen golfer, working on getting her handicap down.