Jerry Daykin

Jerry is global media leader who has helped champion marketing and digital at a number of global brands including his current role as Head of International Media at Restaurant Brands International (Burger King, Tim Hortons & Popeyes). Previously he has led global or regional teams at Suntory, GSK, Diageo, Mondelez & agency side at Carat. He is passionate about effectiveness, creativity, conscious approaches to media and bringing digital sense to the increasingly confusing world of modern marketing.

Alongside this he is outspoken around the importance of inclusion in our industry and the power of representation in marketing to positively impact society – Jerry is a World Federation of Advertisers Ambassador and is a NED of Outvertising. He helped produce the WFA’s guide to inclusion in marketing & media and then went on to literally write the book on “Inclusive Marketing”. He has also been published as one of the multiple authors of the marketing strategy book “Eat Your Greens” and as a contributor to Andrew Geoghegan’s new book “Effective Brand Building”.