John-Paul Burke

John-Paul Burke is Head of Brand Partnerships for UK & Ireland at Overwolf, connecting brands with gaming communities through innovative advertising solutions. With 21 years in media and gaming, he has held key roles at Havas, led brand activations at Bin Weevils- earning five BAFTA awards-, overseen investments at Arena Azure, and served as Managing Director at Gameloft. He later founded Seika Media, specializing in programmatic curation.