Kiran Uppal

Kiran Uppal is Vice President of Creative Insights at Nexxen Studio, where she’s spent over a decade exploring the intersection of creative and data. With 13+ years leading innovation in video research and audience intelligence, Kiran has helped global brands unlock the true potential of their content before it hits the screen.

At Nexxen, she leads the company’s proprietary pre-campaign video testing solution—an insight-driven approach that empowers advertisers to refine messaging, emotional tone, and creative execution with precision. Her passion lies in advocating for audience-first storytelling where emotionally engaging, product-relevant content drives impactful advertising.