Mat Thomas

Brand Strategy, Advertising and Media Lead, Lexus UK

Mat is the lead for brand strategy, advertising and media at Lexus UK. In his 20+ year career, he has held senior marketing positions in a broad spectrum of industries including FMCG, Over The Counter (OTC) products and Automotive.

Mat has played a key role in the strategic shift of Lexus investing into long term through tennis sponsorship, including being Performance and Automotive Partner of the Lawn Tennis Association (LTA) and Sky’s new tennis channel, which are contributing to the growth of the Lexus brand in the UK.  He is highly passionate about the marketing discipline, in particular research, brand strategy and effectiveness.