Olya Dyachuk

Olya is a Marketing leader and Digital expert with over 15 years. She started in Russia, helping iconic brands to capitalise on the opportunities emerging digital media brought. In her global agency roles, she supported Bacardi and McDonald’s with media excellence and digital transformation. Now Olya leads Data Driven Media team at Heineken, driving growth for the business by shaping break-through communications. A passionate advocate for inclusivity, diversity, and sustainability, Olya leads initiatives that put social responsibility at the heart of Heineken’s marketing, contributes to the wider industry through ISBA Inclusivity and Retail workstreams, and mentors emerging talent.