Peter Field

Peter Field has spent 15 years as a strategic planner in advertising and since then has been a marketing consultant for over 20 years. His pioneering work on the link between creativity and effectiveness – such as Media in Focus with Les Binet, which examines the media myths and truths of the digital era – has earned Peter a global reputation as one of the Godfathers of Effectiveness. Peter has a global reputation as an effectiveness expert and communicator and speaks and consults regularly around the world about effectiveness issues.