Petros Salibas

Petros Salibas is the Media Director at L’Oréal UK & Ireland, leading media innovation and strategy for the past 18 months. With a 15+ year career in marketing, Petros has a deep-rooted history with the L’Oréal Group, notably spending four years at Essence on the UKI account and supporting global strategy in Paris. Prior to his current role, he held a key leadership position as Managing Partner at Publicis Media Luxe.

Having worked across various verticals throughout his career, including technology and performance-driven sectors, Petros brings a digital-heavy background that has equipped him to navigate an increasingly fragmented and data-rich ecosystem.