Philip Acton

UK Country Manager, Adform

Phil Acton is Country Manager, UK at Adform, where he is responsible for further expanding Adform’s innovative vision of Efficient Modern Marketing through its integrated advertising platform, Adform FLOW. Drawing on his expertise in strategy, sales, new business development, and account management, Phil heads up the UK team in line with Adform’s ‘forward together’ philosophy. Phil focuses on cultivating and developing new and existing client relationships, as well as building partnerships with brands, media, and creative agencies.

Phil's 20+ years of experience in the industry include seven years at Adobe, as well as working for small start-up agencies and large global holding groups. In that time he has consulted with some of the world’s largest brands to help solve their business challenges, and has a wealth of experience in channels such as Paid Advertising, Data Management, Identity, and Supply Path Optimisation.