Rob Webster

Rob Webster has been a leader in marketing innovation from the dotcom era to today's AI-driven solutions. He developed pioneering Search optimisation and behavioural targeting platforms for companies later acquired by Yahoo! and AOL. As Chief Strategy Officer at Crimtan, Rob helped shape programmatic advertising by designing DSPs, data platforms, and creative solutions.

He later founded Canton Marketing Solutions (acquired by Goodway Group), where he guided major brands in adopting Marketing technology in house. His work at WPP and Mediacom helped convert Marketing technology from a back-office cost centre to an important agency asset. Now, as Co-Founder of TAU Marketing Solutions, Rob helps agencies and brands leverage AI effectively to revolutionise marketing strategies.