RSMB

RSMB is a specialist data and analytics consultancy dedicated to helping organisations make smarter, more confident decisions. For nearly 40 years, RSMB has delivered clarity and precision through sophisticated audience research solutions, advanced statistical modelling, and the independent evaluation of measurement methodologies.

With deep expertise across media, advertising, and audience insight, RSMB transforms complex datasets into meaningful models and actionable intelligence. The company partners with media owners seeking to quantify the value of their platforms, agencies building identity frameworks for better targeting, and advertisers aiming to understand and optimise campaign effectiveness.

RSMB is also the creator of RSMB Fusion, a powerful platform that combines fragmented datasets, such as media consumption, attitudinal surveys, and first‑party data, to build richer, more holistic customer and audience views. This enables businesses to enhance targeting, improve attribution, and unlock new strategic opportunities while maintaining strict privacy standards.

Whether through bespoke analytics, methodology validation, or scalable tools like RSMB Fusion, RSMB empowers clients to harness the full potential of their data, drive growth, and stay ahead in a fast‑moving industry.

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