Media & Entertainment Leader, PwC
Sam set up and leads PwC’s multi-award-winning Marketing & Media Assurance team. Our services cover customer insight, marketing transformation and effectiveness, media assurance (media audits), audience reporting, and campaign delivery, all underpinned by data privacy and ethics. In the past two years they have published a pioneering and globally acclaimed study into programmatic advertising, verified audience data for broadcasters and publishers, undertaken hundreds of media audits across the globe, ran a major media agency pitch across 40+ markets, and publicly verified campaign delivery and reporting for addressable TV and digital out-of-home. Sam's team is also responsible for the 6-monthly IAB/PwC Digital Adspend Study in the UK. In 2021 Sam was recognised as one of Campaign’s "40 Over 40" influential figures in UK media.