Tati Lindenberg

An Ad Age Leading Woman in Advertising and a winner of Cannes, Effies, Clio and WARC awards, Tati brings 20 years of experience in FMCG to her role. She leads the strategic direction and growth of the €6.7bn Unilever Fabric Care business, overseeing a portfolio of power brands across more than 60 markets and driving groundbreaking innovations and partnerships in the Home Care industry. 

She also leads Dirt Is Good (DIG) – a €4.3bn business and 3rd biggest brand at Unilever. Known as OMO, Persil, Skip, Surf Excel, Rinso or Breeze across global markets, DIG is the most chosen Home Care brand in the world and world’s largest laundry brand, present in 0.5bn households around the world. Tati is responsible for Dirt Is Good’s global masterbrand, equity, design, and innovation programmes, steering the brand's purpose-led ethos into the realm of sport for its 20th year. 

Tati has held various Marketing and Consumer Insights roles in Home and Personal Care. In Brazil, she led the Home Care value brands business, making laundry products accessible to millions of low-income consumers across Latin America. In India and the Netherlands, she led the Consumer Insights department, designing and implementing a Strategic Insight Plan for the Unilever Sustainability Plan. 

She also led an extension of Dove into the fast-growing €3bn therapeutic segment with DermaSeries, adding €25M turnover to Dove revenue in 17 months. Tati crafted a new Dove DermaSeries sub-brand positioning, groundbreaking brand communication idea, and human truth – Make peace with your skin, as well as new visual identity and distinctive assets, and a breakthrough partnership with Headspace. Additionally, she headed up Nexxus in the US and Canada, leading to 15% business growth, with €125M turnover and 35% of US Hair Care profit. 

Tati is Latina, born in Brazil, and a proud mum of a 12-year-old boy. She has been living in London for a decade.