Dominic Charles

Managing Director, Audience Intelligence & Marketing Science, Wavemaker UK

As Managing Director of Audience Intelligence & Marketing Science, Dom is responsible for leading the agency’s data and technology proposition, which brings together data and technology specialisms across audience insight, marketing effectiveness, data strategy and technology solutions, supporting our clients to maximise the value of their data in media activation, and building the case for advertising investment through proving the payback to the business.

Dom also leads Wavemaker UK’s sustainable effectiveness approach – Eco-Effectiveness – which has been recognised in the industry as a market-leading approach to sustainable media planning.