Day Two: Wednesday 22 May 2024
Taking risks with creativity in our campaigns - is it time to mix things up?
How can we apply creativity to our sustainability practice?
How has the relationship with media and creative agencies evolved? How can we learn from each other and encourage better collaboration?
MEFA Awards Panel
Why isn’t creativity being used enough in retail media? Are there tools to help?
What is the influence of Advertising Creativity on Ad effectiveness in the context of Interactive Digital Media?
Gambling: A public health issue?
What can brands learn from the news?
Applying creativity to gamification in marketing
How can we understand our audiences better? - Evolving patterns and correlations in consumer behaviour