10:00 - 10:15
Attention: A Newsworks study
Keynote
Delivered by:
A preview to Newsworks’ ground-breaking study into the importance of attention for advertising effectiveness, with Lumen and Peter Field
10:15 - 10:40
Gen Z in Media: Are They the Future or Just a Fad?
Debate
Moderated by Debate Mate
- How does Gen Z’s unique worldview challenge traditional media narratives? Are their experiences reshaping industry standards?
- Work ethics: Are their demands for flexibility and purpose in the workplace revolutionary or unrealistic?
- Are Gen Z pushing the industry towards a more equitable and inclusive landscape?
- What strategies should media companies adopt to nurture Gen Z talents effectively? Are current training programmes sufficient?
*During the debate sessions, speakers are assigned opposing positions to present diverse perspectives. They aren’t necessarily advocating for their personal views or the beliefs of the brands they represent, but rather contributing to a balanced discussion that encourages deeper conversation and critical thinking.
10:40 - 10:55
Panel Discussion: Sustainable Media - Driving Change not Just Conversation
Debate
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Delivered by:
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- How can the media industry move from sustainability commitments to measurable action?
- Strategies to reduce carbon emissions across advertising supply chains
- Ensuring transparency and accountability in sustainable media investments
- How can brands, agencies, and media owners work together to drive lasting change?
11:25 - 11:50
HUB D1: Harnessing Media and Brand Power to Put the Spotlight on Social Change
Hub
11:25 - 11:50
HUB D2: The Hidden Half of Creative Strategy: How pre-campaign intelligence turns good creative into high-performing strategy
Hub
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In this session, Kiran and Adam will share how early-stage insights can transform campaign outcomes—moving from guesswork to creative confidence.
Expect actionable takeaways, real-world examples, and a fresh perspective on what makes creative truly work in today’s fragmented media landscape.
11:25 - 11:50
HUB D3: Game On: Harnessing Gamification to Revolutionise Media in 2026
Hub
12:00 - 12:25
HUB E1: Mind Over Media: Strategies for Prioritising Mental Wellness in a High-Pressure Industry
Hub
Learn some essential ways to support mental wellness for both you and your team. Katrina Urban and Emma Pratt from NABS, the industry's mental wellness charity, will lead this practical and interactive workshop, ensuring that you'll come away from the session feeling more confident to support yourself and those around you.
12:00 - 12:25
HUB E2: The Business of Belonging: LGBTQIA+ Inclusion and How It Benefits Everyone
Hub
This session will:
Outline some of the challenges LGBTQIA+ people face in 2025
Explore how LGBTQIA+ inclusion can benefit everyone and build stronger teams
Equip you with a framework to drive LGBTQIA+ equity in your organisation
Provide examples of workplace initiatives that are making a tangible difference
Give you 3 actions every organisation can start doing today
12:00 - 12:25
HUB E3:
Hub
