2025 Agenda



Day Two: Wednesday 21 May 2025


09:00 - 09:30

Registration and refreshments

09:30 - 09:35

Chairs’ opening remarks

09:35 - 10:00

Transforming Media Consumption: Insights from the Podcast Revolution

Keynote

10:00 - 10:15

Elastic Brands: Adapting to Market Fluctuations in Retail

Keynote

10:15 - 10:40

Gen Z in Media: Are They the Future or Just a Fad?

Debate

  • How does Gen Z’s unique worldview challenge traditional media narratives? Are their experiences reshaping industry standards? 
  • Work ethics: Are their demands for flexibility and purpose in the workplace revolutionary or unrealistic? 
  • Are Gen Z pushing the industry towards a more equitable and inclusive landscape? 
  • What strategies should media companies adopt to nurture Gen Z talents effectively? Are current training programmes sufficient?

10:40 - 10:55

Lightning Round: Why Your Brand Can’t Afford to Miss Out On…

Debate

In this dynamic session, each partner will have just five minutes to deliver a compelling pitch, showcasing their offerings as essential priorities for your next investment.

They’ll emphasise the urgency and relevance of their services or solutions in today’s fast-paced market, providing critical insights that brands cannot afford to overlook.

Get ready for a high-energy competition where innovation meets necessity!

10:55 - 11:25

Networking break and breakout to HUBS

Hub Networking Break

11:25 - 11:50

HUB D1: Harnessing Media and Brand Power to Put the Spotlight on Social Change

Hub

11:25 - 11:50

HUB D2: How is Social Media Shifting and How Should Brands Adapt in a Rapidly Evolving Digital World?

Hub

11:25 - 11:50

HUB D3: Game On: Harnessing Gamification to Revolutionise Media in 2026

Hub

11:50 - 12:00

Switchover between HUBS

Hub

12:00 - 12:25

HUB E1: Mind Over Media: Strategies for Prioritising Mental Wellness in a High-Pressure Industry

Hub

12:00 - 12:25

HUB E2: The Great Outdoors: Redefining Advertising Beyond the Screen

Hub

12:00 - 12:25

HUB E3:

Hub

12:25 - 13:10

Networking Lunch

Networking Break

13:10 - 13:45

The Game Changer: Media as a Powerful Catalyst for Social Transformation

Keynote

13:45 - 14:00

Campaign and Chairs’ Closing Remarks