Check back later to hear more about our upcoming session!

How does our industry maximise storytelling superpower to encourage mass sustainable behaviour change? 

This session will equip you to become the agencies for change that the world needs, as we showcase the best recent examples of brilliant sustainable behaviour change advertising, demonstrating what really works for brands in this space.

• Exploring examples of successful collaborations 
• When have challenges turned into opportunities for growth and improvement? 
• How can we learn from each other and encourage better collaboration?
• What does the future hold for the relationship between media and creative?

The explosion of the data in the past 10 years should have led to a golden age of advertising and campaign effectiveness.  Instead, it’s led to us becoming bogged down in complexity, technicality and cost. 

Whilst the industry has been obsessed with identity as the key to unlocking the potential of data, it's been guilty of ignoring one of the most important and effective routes... geography.

Join us as we follow up on our talk from last year and discuss how geography can be applied to unleash the potential in data to drive growth and effectiveness across all aspects of advertising.

• Global advertiser ranking and net media spend 2023: figures, trends & key takeaways

• Media agency pitches 2018-2023: trends, stats and insights

• Media agency / group billings rankings 2023: figures & key takeaways

• MarCom agency acquisitions over the past 8 years: who are the new (and serious) competitors to the Big 6?

Please select which session you would like to attend and go to the relevant Hub room which will be clearly signposted.

Last year saw Media For All launch their inaugural Diversity and Inclusion Awards in conjunction with Campaign. 

Seven categories honoured people and businesses proactively transforming their cultures and campaigns around diversity and inclusion. 

In this session, you'll hear from those who created award-winning inclusive campaigns: the insights, thinking and ideas that produced the work.

AI is the topic on the lips of the industry. It’s the pertinent subject shrouded in uncertainty and possibility – but should the media industry embrace AI with open arms, or do we need to take a more cautious approach?

We’ll aim to tackle the big AI debate in our interactive session exploring the view on AI from across the media landscape.

After every round of challenges and key talking points, the audience will vote on which panellist they believe ‘won’ the round, with their arguments. At the end, one of the panellists will be crowned the Big AI Debate champion.

Check back later to hear more about our upcoming session!

Harm from gambling can affect anyone, and it can impact all aspects of people’s lives, from finances and relationships to physical and mental health.

Over half of people experiencing problems with gambling say that they can’t escape adverts about gambling (55%) and that these adverts make it hard for them to reduce their gambling (54%).

In an environment dominated by gambling advertising, why has this become an industry-wide and public health issue?

This session will explore:

• What can gambling brands, media owners and sporting bodies do to communicate more clearly that gambling can be addictive?
• How can impactful, risk-taking marketing prevent harm and protect those most at risk?
• In the absence of stricter regulation, how can charities and government bodies ensure cut through of safer gambling messaging in an environment dominated by large, big-budget gambling brands?
• How does GB compare to the rest of the world when it comes to gambling advertising and marketing?
• What more can be done on marketing legislation to highlight the risks of gambling and promote the support available?

Hear from Google and industry leaders as they discuss how future-thinking marketers are preparing for third-party cookie deprecation. 

Join to learn about innovative solutions being built for advertisers on Privacy Sandbox technologies and what you can do today to get ready for the post-cookie world.

As the gaming landscape has evolved, so too have the behaviours and motivations of those who play. Gaming audiences are more diverse and nuanced than ever, playing across a variety of platforms, genres, and titles, and interacting with media in a multitude of ways. 

Yet, as the demand for creative experiences and innovative ways of keeping customers engaged is higher than ever – with only a few seconds to make an impact – how can you capture the attention of your audience at a time when competition is at its peak?

Join to uncover the pervasive influence of mobile gaming, the common habits and unify players across platforms and playstyles, and the vast opportunity for advertisers to leverage creativity to build valuable connections with this dynamic and growing audience.

Check back later to hear more about our upcoming session!