Agenda Day Two

Sue Todd

CEO

NABS

Jay Richards

Co-founder

Imagen Insights

Jerry Daykin

Head of International Media

Restaurant Brands International

Tati Lindenberg

Chief Brand Officer of Dirt Is Good and Senior Vice President, Marketing

Unilever

Jessica Rolfe-Dix

Managing Director

Debate Mate Training

Hugo Van Mol

Commercial Director

Debate Mate Training

Moderated by Debate Mate

How does Gen Z’s unique worldview challenge traditional media narratives? Are their experiences reshaping industry standards?
Work ethics: Are their demands for flexibility and purpose in the workplace revolutionary or unrealistic?
Are Gen Z pushing the industry towards a more equitable and inclusive landscape?
What strategies should media companies adopt to nurture Gen Z talents effectively? Are current training programmes sufficient?

*During the debate sessions, speakers are assigned opposing positions to present diverse perspectives. They aren’t necessarily advocating for their personal views or the beliefs of the brands they represent, but rather contributing to a balanced discussion that encourages deeper conversation and critical thinking.

In this dynamic session, each partner will have just five minutes to deliver a compelling pitch, showcasing their offerings as essential priorities for your next investment.

They’ll emphasise the urgency and relevance of their services or solutions in today’s fast-paced market, providing critical insights that brands cannot afford to overlook.

Get ready for a high-energy competition where innovation meets necessity!

10:55 - 11:25

Networking break and breakout to HUBS

Hub Networking Break

Katrina Urban

Head of Learning and Development

NABS

Emma Pratt

Accredited Executive and Wellness Coach

NABS

2025 Agenda

Day Two: Wednesday 21 May 2025

09:00 - 09:30

Registration and refreshments

09:30 - 09:35

Chairs’ opening remarks

09:35 - 10:00

Transforming Media Consumption: Insights from the Podcast Revolution

10:00 - 10:15

Elastic Brands: Adapting to Market Fluctuations in Retail

10:15 - 10:40

Gen Z in Media: Are They the Future or Just a Fad?

10:40 - 10:55

Lightning Round: Why Your Brand Can’t Afford to Miss Out On…

10:55 - 11:25

Networking break and breakout to HUBS

11:25 - 11:50

HUB D1: Harnessing Media and Brand Power to Put the Spotlight on Social Change

11:25 - 11:50

HUB D2: How is Social Media Shifting and How Should Brands Adapt in a Rapidly Evolving Digital World?

11:25 - 11:50

HUB D3: Game On: Harnessing Gamification to Revolutionise Media in 2026

11:50 - 12:00

Switchover between HUBS

12:00 - 12:25

HUB E1: Mind Over Media: Strategies for Prioritising Mental Wellness in a High-Pressure Industry

12:00 - 12:25

HUB E2: The Great Outdoors: Redefining Advertising Beyond the Screen

12:00 - 12:25

HUB E3:

12:25 - 13:10

Networking Lunch

13:10 - 13:45

The Game Changer: Media as a Powerful Catalyst for Social Transformation

13:45 - 14:00

Campaign and Chairs’ Closing Remarks