2024 Agenda



Day Two: Wednesday 22 May 2024


09:10

Registration and refreshments

09:40

Chairs’ opening remarks

09:45

Fireside Chat

Taking risks with creativity in our campaigns - is it time to mix things up? 

10:10

Panel Discussion

How can we apply creativity to our sustainability practice?

10:25

Panel Discussion

How has the relationship with media and creative agencies evolved? How can we learn from each other and encourage better collaboration?

10:50

How can we learn from the creator and influencer economy where creativity is concerned?

11:05

Networking break and breakout to Hubs

11:35
Hub D1:

MEFA Awards Panel

Hub D2:

Why isn’t creativity being used enough in retail media? Are there tools to help?

Hub D3:

What is the influence of Advertising Creativity on Ad effectiveness in the context of Interactive Digital Media?

12:00
Hub E1:

Gambling: A public health issue?

Hub E2:

What can brands learn from the news?

Hub E3:

Applying creativity to gamification in marketing

12:25

Networking Lunch

13:10

Q&A

How can we understand our audiences better? - Evolving patterns and correlations in consumer behaviour

13:45

Chair’s closing remarks & end of conference