A preview to Newsworks’ ground-breaking study into the importance of attention for advertising effectiveness, with Lumen and Peter Field 

Moderated by Debate Mate

• How does Gen Z’s unique worldview challenge traditional media narratives? Are their experiences reshaping industry standards? 
• Work ethics: Are their demands for flexibility and purpose in the workplace revolutionary or unrealistic? 
• Are Gen Z pushing the industry towards a more equitable and inclusive landscape? 
• What strategies should media companies adopt to nurture Gen Z talents effectively? Are current training programmes sufficient?

*During the debate sessions, speakers are assigned opposing positions to present diverse perspectives. They aren’t necessarily advocating for their personal views or the beliefs of the brands they represent, but rather contributing to a balanced discussion that encourages deeper conversation and critical thinking. 

In this dynamic session, each partner will have just five minutes to deliver a compelling pitch, showcasing their offerings as essential priorities for your next investment.

They’ll emphasise the urgency and relevance of their services or solutions in today’s fast-paced market, providing critical insights that brands cannot afford to overlook.

Get ready for a high-energy competition where innovation meets necessity!

Learn some essential ways to support mental wellness for both you and your team. Katrina Urban and Emma Pratt from NABS, the industry's mental wellness charity, will lead this practical and interactive workshop, ensuring that you'll come away from the session feeling more confident to support yourself and those around you.

This session will: 

Outline some of the challenges LGBTQIA+ people face in 2025

Explore how LGBTQIA+ inclusion can benefit everyone and build stronger teams

Equip you with a framework to drive LGBTQIA+ equity in your organisation

Provide examples of workplace initiatives that are making a tangible difference

Give you 3 actions every organisation can start doing today