2024 Agenda

Day Two: Wednesday 22 May 2024

07:30 - 08:00

Morning Run

Looking to blow off some Media360 steam? - Join Percept’s Morning Run.

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09:10 - 09:40

Registration and refreshments

09:40 - 09:45

Chairs’ opening remarks

09:45 - 10:10

Five years of creative risk-taking: Uber and Mother’s journey together


10:10 - 10:25

Sustainable behaviour change – what are the magic ingredients?


How does our industry maximise storytelling superpower to encourage mass sustainable behaviour change? 

This session will equip you to become the agencies for change that the world needs, as we showcase the best recent examples of brilliant sustainable behaviour change advertising, demonstrating what really works for brands in this space.

10:25 - 10:50

How has the relationship with media and creative agencies evolved? How can we learn from each other and encourage better collaboration?

Panel Discussion

  • Exploring examples of successful collaborations 
  • When have challenges turned into opportunities for growth and improvement? 
  • How can we learn from each other and encourage better collaboration?
  • What does the future hold for the relationship between media and creative?

10:50 - 11:05

Unleashing the potential in data through geography


The explosion of the data in the past 10 years should have led to a golden age of advertising and campaign effectiveness.  Instead, it’s led to us becoming bogged down in complexity, technicality and cost. 

Whilst the industry has been obsessed with identity as the key to unlocking the potential of data, it's been guilty of ignoring one of the most important and effective routes... geography.

Join us as we follow up on our talk from last year and discuss how geography can be applied to unleash the potential in data to drive growth and effectiveness across all aspects of advertising.

11:05 - 11:20

2024 Perspective on the Global Media Industry: Agencies, Advertisers and Pitches

Networking Break

  • Global advertiser ranking and net media spend 2023: figures, trends & key takeaways

  • Media agency pitches 2018-2023: trends, stats and insights

  • Media agency / group billings rankings 2023: figures & key takeaways

  • MarCom agency acquisitions over the past 8 years: who are the new (and serious) competitors to the Big 6?

11:20 - 11:50

Networking break and breakout to HUBS


Please select which session you would like to attend and go to the relevant Hub room which will be clearly signposted.

11:50 - 12:15

D1- Award-winning inclusive campaigns: insights from MEFA Award winners

Hub Panel Discussion

Last year saw Media For All launch their inaugural Diversity and Inclusion Awards in conjunction with Campaign. 

Seven categories honoured people and businesses proactively transforming their cultures and campaigns around diversity and inclusion. 

In this session, you'll hear from those who created award-winning inclusive campaigns: the insights, thinking and ideas that produced the work.

11:50 - 12:15

D2- The Big AI debate

Hub Debate

AI is the topic on the lips of the industry. It’s the pertinent subject shrouded in uncertainty and possibility – but should the media industry embrace AI with open arms, or do we need to take a more cautious approach?

We’ll aim to tackle the big AI debate in our interactive session exploring the view on AI from across the media landscape.

After every round of challenges and key talking points, the audience will vote on which panellist they believe ‘won’ the round, with their arguments. At the end, one of the panellists will be crowned the Big AI Debate champion.

11:50 - 12:15

D3- How can unique spaces and media spark creativity and lend ideas to more customer engagement?

Hub Presentation

In this session you will learn how a brand experience is made distinctive through space innovation, technology and OOH media. 

12:15 - 12:25

Switchover between HUBS


12:25 - 12:50

E1- Gambling: A public health issue?

Hub Case Study

Harm from gambling can affect anyone, and it can impact all aspects of people’s lives, from finances and relationships to physical and mental health.

Over half of people experiencing problems with gambling say that they can’t escape adverts about gambling (55%) and that these adverts make it hard for them to reduce their gambling (54%).

In an environment dominated by gambling advertising, why has this become an industry-wide and public health issue?

This session will explore:

  • What can gambling brands, media owners and sporting bodies do to communicate more clearly that gambling can be addictive?
  • How can impactful, risk-taking marketing prevent harm and protect those most at risk?
  • In the absence of stricter regulation, how can charities and government bodies ensure cut through of safer gambling messaging in an environment dominated by large, big-budget gambling brands?
  • How does GB compare to the rest of the world when it comes to gambling advertising and marketing?
  • What more can be done on marketing legislation to highlight the risks of gambling and promote the support available?

12:25 - 12:50

E2- Leading Marketers are Preparing for Third-Party Cookie Deprecation. Are you ready?


Hear from Google and industry leaders as they discuss how future-thinking marketers are preparing for third-party cookie deprecation. 

Join to learn about innovative solutions being built for advertisers on Privacy Sandbox technologies and what you can do today to get ready for the post-cookie world.

12:25 - 12:50

E3- The Many Ways We Play: A New View For Gaming Audiences & Creativity in the Media Ecosystem


As the gaming landscape has evolved, so too have the behaviours and motivations of those who play. Gaming audiences are more diverse and nuanced than ever, playing across a variety of platforms, genres, and titles, and interacting with media in a multitude of ways. 

Yet, as the demand for creative experiences and innovative ways of keeping customers engaged is higher than ever – with only a few seconds to make an impact – how can you capture the attention of your audience at a time when competition is at its peak?

Join to uncover the pervasive influence of mobile gaming, the common habits and unify players across platforms and playstyles, and the vast opportunity for advertisers to leverage creativity to build valuable connections with this dynamic and growing audience.

12:50 - 13:35

Networking Lunch

Networking Break

13:35 - 14:10

Risk, Tenacity, Negotiation & Strategy: Revolutionising the Media Landscape Through a Single TV Interview

Fireside Chat

Last month, Netflix released its most captivating film of 2024: Scoop, which delves into the events leading up to the BBC’s infamous 2019 interview with Prince Andrew. At its heart is the remarkable story of journalist Sam McAlister, whose memoir inspired the film’s narrative. 

Join us for an exclusive and unforgettable closing event at Media360 as Campaign sits down with a media legend and uncovers the astounding influence and transformative power of one woman in reshaping the course of history and the media landscape as we know it. 

14:10 - 14:20

Chair’s closing remarks & end of conference