Grab and coffee and some breakfast before starting day 2.

Join our Campaign leaders as they outline day two.

This year’s Media360 Challenge invites five industry Rising Stars to compete in the ultimate contest of ideas and creativity. 

Each Challenger will have just five minutes to deliver a persuasive pitch, making a compelling case for why their chosen medium is the greatest at fostering collaboration. 

Prepare to cast your vote for the champion at the end!

This high-level session transforms the stage into an interactive War Room.  We present our panel, a brand, an agency, and a media owner with a live Budget Crisis scenario: the CFO has demanded a 15% cut effective immediately. But they aren't the only decision-makers. You are.

Using live polling, the entire room will vote on what to cut and what to protect. The moderator will challenge audience members to justify their choices, before asking our panel to debate the results. 

Can the industry reach a consensus on how to survive the storm?

• The Defense: How to make the bulletproof C-suite case for protecting brand investment when the board, and the room, is demanding short-term savings.
• The Trade-Off: Navigating the Panic Pivot if the audience votes to shift 20% to performance media, what is the specific long-term cost to brand health?
• The Supply Chain: If we chase cheap efficiency on social platforms, are we inadvertently defunding the quality environments (TV, News) that give us legitimacy?
• The Service Squeeze: A frank look at the human cost and how slashing fees and media spend impact the agency talent and service levels required to actually drive growth?
• The Counter-Attack: Does a pullback in competitor spending create a rare window of media deflation, allowing us to buy premium inventory and market share at a discount?

In a world of marginal gains, where should you focus? We turn the room into a live decision engine to find out. We will present 10 common industry tasks on the big screen, and ask you to vote live: Keep (Human), Automate (AI), or Kill (Waste).

But the vote is just the start. The panel will debate the results, and we will roam the room to ask you to defend your choice. Why did you vote to kill a task that the person next to you voted to keep?

• The Consensus: Can a room of hundreds of experts actually agree on what matters, or will the voting reveal a deep divide in how we work?
• The Good Enough Revolution: A debate on when to embrace efficiency (Automate) and when to push for the extra magic (Keep).
• Driving Disproportionate Results: We won't finish until we have whittled the list down to the final Magic 30% of work that truly drives growth.

A scheduled pause to engage with our on-site activations and connect with colleagues. Coffee and light refreshments will be served.

As search and social platforms become increasingly saturated, the Open Web has emerged as the premier frontier for authentic audience discovery. In this session, Katherine Pickles explores how brands are moving beyond "walled gardens" to engage high-value customers within premium editorial environments.

Discover the power of agentic advertising and Taboola’s new Realize+—a game-changing product built on the Model Context Protocol (MCP) to connect directly into tools like Claude. Learn how to bridge the gap between AI-driven insights and real-world execution to capture untapped market share at scale.

• The Open Web Opportunity: Why the best customers are found outside of over-saturated social and search feeds.
• Agentic Solutions: Moving from manual automation to AI agents that proactively uncover growth opportunities.
• Introducing Realize+: How our latest innovation simplifies complex media buying and drives measurable performance.
• The MCP Advantage: A look at our direct integration with Claude and how it revolutionizes the advertiser’s workflow.
• Quality & Scale: Strategies for reaching high-intent audiences in trusted, brand-safe environments.

In this masterclass, attendees will learn how Xbox has evolved into a unified entertainment gateway, and what that shift means for media strategy. The session will explore how converging entertainment behaviours create high-impact advertising moments and how engagement in gaming differs from traditional channels.

If you needed any evidence to suggest why TV is definitely not dead then look no further than this case study that demonstrates how TV was put to the test not to deliver brand or even performance outcomes, but to effective CRM. Trumping all other traditional BTL channels and more than doubling ROI, Lloyds Bank leveraged data and tech to deliver propensity modelling, postcode targeting and inflight optimisation to support an always-on CRM campaign on television, putting Scottish Widows messaging into the front rooms of it’s B2B2C customers. This case study shows the power of TV as it delivered high return, broke the diminishing return curve pattern typical for TV advertising and created a multiplicative outcomes for email and DM. This discussion outlines the organisational, compliance and data challenges that were overcome and how real-time closed loop measurement can be used to prove TV as the unlikely hero of CRM.

Marketers are caught in a crossfire between two opposing philosophies: the proven, scaled power of reach and the emerging, nuanced promise of attention. This session deconstructs the media planning debate.

• Measuring what matters: exploring how attention metrics actually correlate with business outcomes.
• The great trade-off: balancing the proven scale of reach with the promise of deep engagement.
• Building the media plan: how to (and whether to) integrate attention metrics into your planning and buying.
• Pricing the Intangible: How can media owners use attention (or reach) to better price and prove the value of their inventory in 2026?

Final observations from the Campaign leadership to conclude Media360

Join us for lunch before you go, one last chance to build on the events conversations. This extended break offers a dedicated space for informal networking and professional exchange.