2025 Agenda
08:30 - 09:30
Registration and refreshments
09:30 - 09:40
Welcome from Campaign and chairs’ opening remarks
09:40 - 10:05
Brand Renaissance: Revitalising Business Through Innovation and Agility
Fireside Chat
10:05 - 10:30
Brand Safety Vs. Reach in a Fragmented Media Landscape: Is Trust the Price we Pay for Media Expansion?
Debate
- What are the real trade-offs between maximising audience engagement and safeguarding brand reputation? Are brands playing with fire?
- Can brand safety truly survive in high-reach channels, or is it an illusion?
- Are brands willingly sacrificing consumer trust for the sake of visibility? - What’s the long-term cost of this gamble?
- In today’s fragmented media landscape, is it even possible to achieve both expansive reach and unwavering trust, or are we destined to choose one over the other?
10:30 - 10:45
Reading the Room: Leveraging Consumer Moods to Create Engaging, Relevant Media
Keynote
10:45 - 11:05
Breaking Silos: Can True Inclusion and Effectiveness Coexist in Multidisciplinary Teams?
Panel Discussion
11:05 - 11:30
Networking break
Networking Break
11:30 - 12:00
Media360 Challenge Which Medium Reigns Supreme in Collaboration?
The Challenge
This year’s Media360 Challenge invites four industry Rising Stars to compete in the ultimate contest of ideas and creativity.
Each Challenger will have just five minutes to deliver a persuasive pitch, making a compelling case for why their chosen medium is the greatest at fostering collaboration.
Prepare to cast your vote for the champion at the end!
12:00 - 12:25
AI Revolution: Catalyst for Progress or Threat to Authenticity?
Panel Discussion
- In what ways are AI and automation transforming media processes, and where do they fall short?
- Are we sacrificing the human touch for efficiency? What are the implications for brand storytelling and audience connection?
- As we embrace AI-driven solutions, are we relinquishing too much control over our strategies and decisions?
- How do we navigate the ethical implications of automation in our media strategies?
12:25 - 12:35
Breakout to HUB sessions
Hub
12:35 - 13:00
HUB A1: Engaging Audiences: The Future of Interactive Media Content
Hub
12:35 - 13:00
HUB A2: Empowering Employees: Harnessing Internal Advocates for Authentic Content Creation
Hub
12:35 - 13:00
HUB A3: What are the Latest Innovations in Media Measurement?
Hub
13:00 - 14:00
Networking lunch
Networking Break
13:00 - 14:00
Sponsor Roundtables
Roundtable
14:00 - 14:25
HUB B1: Transforming Media Language into Business Strategy with CMO, CIO and CFO Collaboration
Hub
14:00 - 14:25
HUB B2: Unlocking Measurable Results Through Effective Collaboration
Hub
14:00 - 14:25
HUB B3:
Hub
14:25 - 14:35
Switchover between HUBS
Hub
14:35 - 15:00
HUB C1: Unlocking and Nurturing Diverse Talent: Are We Doing Enough?
Hub
14:35 - 15:00
HUB C2: Optimising Your TV Strategy for Maximum Impact
Hub
14:35 - 15:00
HUB B3
Hub
15:00 - 15:30
Switch back to plenary via networking break
Networking Break
15:30 - 15:45
Transforming Media with Data
Keynote
15:45 - 16:00
The Impact of Media on Driving Positive Social Change and Sustainability
Keynote
16:00 - 16:25
Is Social Media the Silent Killer of Television?
Debate
- Are audiences abandoning TV for social platforms?
- Is social media diluting the value of storytelling?
- Are brands shifting their focus from TV to social media?
- Can TV compete with the instant gratification of social media?
- Will TV become extinct?
16:25 - 16:40
Beyond the Labels: Debunking Media Generations and Audience Stereotypes
Keynote
16:40 - 17:05
How Collaboration is Driving Progress in the Media Ecosystem
Fireside Chat
17:05 - 17:10
Campaign and chairs’ closing remarks
