Lydia Amoah

Lydia Amoah is the CEO and founder of Backlight, an award-winning research consultancy, and the visionary behind The Black Pound Report. She is a catalyst for growth, helping companies unlock opportunities by harnessing insights on Black, Asian, and Multi Ethnic consumers, driving new market access and revenue.

Through the Black Pound Report, Lydia has transformed how businesses engage with diverse audiences, empowering brands like News UK, Channel 4, Talon, Essence MediaCom and IPA to capitalise on this £5 billion market. Her work has not only led to greater inclusivity but also increased commercial success for her clients.

Featured on the Diversity Power Honours List 2023, Lydia’s company, Backlight, received the Market Research Society’s Grand Prix Liz Nelson Award for Social Impact. As an award-winning coach, Lydia empowers change-makers, reshaping the landscape for Black and Multi Ethnic leaders in the creative industries.