Maya Sfeir

Digital Acceleration Director, L'Oréal UK & Ireland

Maya Sfeir has been at L’Oréal UK and Ireland for nearly 20 years and is a marketing specialist. During this time Maya has held many strategic roles, including leading brands as General Manager for Kérastase and Garnier across multiple markets and more recently moving to the new strategic role of Project Acceleration Lead as part of the CDMO function.

Under this new remit, Maya specialises in data-first projects to drive, evolve and transform the effectiveness of marketing strategies. Maya is most passionate about building brand equity and unearthing the most engaging ways to reach consumers and answering their ever-evolving needs.