Phil Smith

Director General, ISBA

Phil is Director General of ISBA, where he has been championing the interests of the biggest brands in the UK for seven years. His members' pressing need for accountable cross-media campaign measurement led him to embark on delivering a global prototype to deliver the WFA's Industry Principles. Origin, currently in trial, is the fruit of a five-year programme and is scheduled to launch in 2024.

Phil's broad marketing and general management career spans packaged goods, grocery retail, consultancy and marketing technology start-ups. 

He spent 10 years at Kraft, latterly as Vice President, Strategy for Western Europe. He was Marketing & Trading Director for Kwiksave before joining the board of Somerfield as Group Marketing Director. He joined Camelot, the National Lottery operator in 2002, becoming Commercial and Operations Director before being appointed Managing Director of Musgrave GB in 2007.

He was Commercial Director for the 1,000 boat Thames Diamond Jubilee Pageant in 2012 and has worked on several early stage and start-up digital businesses.

He has a degree in Classics from Jesus College, Oxford and is married with five children.