Rachel Forde

Accomplished CEO with 25 years+ experience in advertising and a proven track record in delivering consistent results and growth momentum. In her latest role, she transformed UM (IPG) taking the agency from 13th to 9th in market, doubling billings from £191m to £380m, making it RECMAs fastest growing agency in UK 2018-2021.

A passionate, innovative thinker with significant UK leadership experience, prior to UM, as CEO, she led the team that rebranded Mediavest to Spark Foundry in 2017. Rachel has spent the majority of her career in London; with a large part across Proctor and Gamble. She notably brought 4 agencies together to form the client dedicated agency model; P&G United: integrating global, regional and local planning and buying, under Starcom Mediavest Group.

As an active member of WACL, Rachel is a regular champion of diversity and past chair of the Future Talent Award committee, which recognises rising female talent and supports then with training bursaries. As a campaigner for conscious media, she championed IPG’s commitment to Conscious Ad Network & UNWomen’s Unstereotype Alliance. She is also a regular contributor on panels and industry affairs.