Richard Mashiter

Richard Mashiter is the UK Media & Content Director having previously managed the Mars account agency side at Mediacom. He has worked in the media industry for 7+ years with clients such as PepsiCo, Coca-Cola, Nestle & Centrica. Richard has led Mars’ recent audio journey as their brands prepare for an HFSS world where audio will become a key channel for them learning what it takes for a brand to be successful across radio & digital audio platforms.