Simeon Adams

A rare veteran of a full-service agency, creative agency, media owner, and media agency, Simeon began his career as a TV buyer at Ogilvy & Mather on the behemoth Ford account. A transition into planning followed, then a move to CIA to hone his strategic planning skills. This developed into a role as group strategy director at MEC (now Wavemaker). In 2005, he became director and head of planning at Metro, looking after commercial and creative solutions. From 2007, he spent five years as strategy director at BBH, working on British Airways and as planning lead on Audi and Yeo Valley. Simeon joined Goodstuff as Creative Partner in 2011 to help launch the agency’s full-service media offering. In spite of this disadvantage, Goodstuff has gone from strength to strength – becoming Campaign’s Media Agency of the Year 2012, runner up in 2013 and being shortlisted for Media Agency of the Decade. The agency was also shortlisted as Media Week’s Agency of the Year in 2016 and 2018, winning the title in 2017. Goodstuff has now grown to 140 staff, billings of £230m, and was Campaign’s Media Agency of the Year in 2021.