Timur Cetin

A unique mix of client-side and ad-tech experience brought Timur to his role at Samsung Ads, where he looks after all CTV data, measurement and reporting products. Before joining Samsung, he was Head of Digital Marketing at Ted Baker and Head of Customer Growth Strategy at Tesco. Be it launching machine-learning marketing attribution at Ted Baker, introducing a customer lifetime value model for Tesco's ecommerce business or working in business development for ad-tech company Unruly, Timur has always had a knack for data and tech. For his role at Samsung, this gives him a varied perspective on the challenges facing brands in today's fragmented data landscape.