Jamie Lyons

Jamie holds the joint roles of Global Head of Gaming & Virtual Experience at PHD Global and Managing Partner – Gaming & Virtual Experience PHD UK.

Since launching PHD Gaming in the UK in 2021 he and his team have worked with brands across fashion, CPG, luxury, automotive and the games sector to authentically engage gaming audiences, and this year exported the proposition to service PHD clients across the globe.

In the 12 years prior to developing the agency’s gaming capabilities he held roles spanning digital activation, planning, strategy and client leadership at PHD UK, iProspect and independent digital specialists.