Jamie Laing: Conquering Candy, Culture & Conversation – Authenticity in Action
From reality TV to real impact, Jamie Laing has become a master of reinvention – building cultural relevance across three major media touchpoints: brand, broadcast, and podcast. In this energising fireside chat, Jamie unpacked how authenticity has been the consistent thread powering the success of his sustainable confectionery brand Candy Kittens, his bold voice on BBC Radio 1, and his candid podcasting ventures.
With tangible insights into building trust with Gen Z and millennial audiences, creating values-driven content, and scaling a brand with purpose at its core, this session offered real takeaways for brands, agencies, and media owners navigating today’s attention economy.
Jamie also reflected on his recent ultramarathon for Comic Relief and what it revealed about positive masculinity – offering a powerful counter-narrative to portrayals like Netflix’s Adolescence and showing how vulnerability can be a superpower in both storytelling and leadership.