Grainne Wafer

Gráinne is the Global Director for Beer, Baileys and Smirnoff, leading some of the world’s most iconic brands.

Gráinne has spent over twenty years with Diageo, working on some of our most loved brands. She was previously responsible for the Guinness brand globally, brewed in over 50 countries and enjoyed by millions of consumers in 150 countries, and had also been the Global Brand Director on Baileys and Roe & Co, delivering a complete brand transformation on Baileys globally.

Gráinne is the lead of Diageo’s progressive portrayal programme globally and has been a vocal advocate for inclusivity and diversity across the advertising and marketing industries. She is the Diageo representative for the UNstereotype Alliance, Creative Equals and WFA D&I Taskforce amongst key industry partnerships.