2024 Agenda

Day One: Tuesday 21 May 2024

08:30 - 09:25

Registration and refreshments

09:25 - 09:35

Welcome from Campaign and chairs’ opening remarks

09:35 - 10:00

The Rest Is Risk

Fireside Chat

Media360 2024 will commence by exploring the inspiring evolution of Goalhanger Podcasts and The Rest Is…, highlighting the renowned success of the world’s most popular history podcast: The Rest Is History. 

This session will delve into how advertising has played a pivotal role in shaping the trajectory of Goalhanger and The Rest Is…as a thriving brand franchise, while also analysing risk within the broader context of media history. 

Get ready to feel enlightened as we reveal the intersection of creativity, innovation, strategy, and risk in the contemporary media landscape!

10:00 - 10:25

How are top brands developing strategies to respond to changing consumer behaviours?

Panel Discussion

  • How has the cost of living crisis forced brands to be more innovative and take bolder risks?
  • How do top brands and advertisers ensure that their marketing campaigns and ads remain relevant to their target audience amidst evolving consumer preferences and interests?
  • What are the upcoming priorities in marketing and media strategies?
  • When is the best time for brands to invest in technology to stay ahead of the curve?

10:25 - 10:40

Building Brands in the Age of AI

Fireside Chat

  • Considering AI’s ability to generate vast amounts of content at scale

  • Navigating the challenge of ensuring brand safety amidst the proliferation of disinformation and fraud in online content

  • How AI can drive positive change, media effectiveness, and business outcomes

10:40 - 11:05

How can taking more risks and being bolder help us respond to our audiences better and increase engagement?

Panel Discussion

  • How bold, hard-hitting comms and media choices can help brands stand out against market competitors 
  • Where are the opportunities to be bolder with messaging and take more risks to improve audience engagement?
  • Ensuring that bold moves align with the brand’s identity and values
  • Where is the sweet spot? Building an agile framework that allows for creative risk-taking and experimentation while maintaining audience trust

11:05 - 11:30

Networking break

Networking Break

11:30 - 12:00

Which medium is most successful at taking risks?

The Challenge

This year’s Media360 Challenge presents an exciting opportunity for five Rising Stars in the industry. Our Challengers will each have 5 minutes to deliver a compelling pitch that aims to convince the audience that their chosen medium stands out as the most successful when it comes to embracing risk and innovation! 

Get ready to vote for your winner at the end!

The session will kick off with the winning pitch from 2023’s Media360 Challenge: ‘Why Radio/Audio has the brightest future’ by George Butler, Head of Commercial Marketing, Bauer.

12:00 - 12:25

What can brands and the media industry learn from Gen Z?

Panel Discussion

  • Delving into the characteristics and values that define Gen Z

  • What can we be doing better to increase retention, inclusion, and nurture young talent?

  • Examples of brands and companies successfully aligning with Gen Z

  • The importance of adaptability and innovation in staying relevant and future-proofing the industry

12:25 - 12:35



Please select which session you would like to attend and go to the relevant Hub room which will be clearly signposted.

12:35 - 13:00

A1- Audi: Driving deeper connections for greater impact

Hub Case Study

  • Exploring the increasingly important role of closer ties between brands, media owners and agencies
  • Beyond the menu - opening doors to new ideas and opportunities
  • Why connections matter - adding value to viewers for increased success
  • Under the bonnet of Audi’s x  Sky Sports innovation partnership

12:35 - 13:00

A2- Leveraging technology and data-driven insights to deliver measurable results


This session will help brands to navigate the complex marketing landscape, as we explore:

  • The impact of integrated social commerce on the retail sector

  •  How to achieve a single view across the digital video and connected TV landscape

  • Prioritising accountability to diversity and inclusion in media planning and execution

  • How technology can enable a single outcome across all channels

12:35 - 13:00

A3- Breaking down silos – How brands can capitalise on the new data rich TV landscape to optimise their total TV strategy


As an industry we love to talk in acronyms, but to the consumer it’s ‘just TV’. 

By breaking down silos and looking at the full TV opportunity, advertisers can now truly start harnessing the potential of the new data rich TV landscape.

Join us as we talk through the “Anatomy of a Streamer” a glass-level view of streaming behaviours on Samsung TVs and how brands can capitalise on this new data rich ecosystem from insights for planning, targeting and optimisation and all the way through to reporting and measurement. 

TV has never been more relevant and exciting for consumers – and for brands too!

13:00 - 14:00

Networking lunch

Networking Break

13:00 - 14:00

Roundtable session


14:00 - 14:25

B1- Removing the fear around inclusion to drive business growth

Hub Presentation

Gain invaluable insights from an award-winning agency award-winning social-first agency on unlocking the true worth of championing inclusion. Discover strategies to amplify the value of inclusion both internally and in your external media presence.

  • How to revolutionise your approach to inclusion
  • How building disability confidence drives tangible business growth 
  • Real-world examples and success stories that showcase the benefits of embracing inclusivity

14:00 - 14:25

B2- Charting the evolution of media investment: GroupM's insights into responsible advertising

Hub Fireside Chat

Do you wonder what it means to be a responsible advertiser? Or how advertising can be optimised to better serve people?

Join GroupM's session that will showcase real-world client success stories and actionable insights derived from our Responsible Investment Framework. 

We will explore:

  • DEI and Brand Safety 
  • Crafting and implementing responsible media strategies 
  • Examples of successful responsible advertising

14:00 - 14:25

B3- Rejecting the tech status quo - how to run effective ads your way

Hub Fireside Chat

Against the wholesale and opaque use of data by the tech giants, more and more brands are rejecting the status quo to change the game. Through the consolidation of data within their environments, they are taking back control and running their media investments their way. 

However, navigating this process, against the backdrop of a fast-eroding identity landscape, is perhaps the largest challenge facing advertisers in 2024.

Please join us to discuss how advertisers can best centralise their tech stack and datasets, bringing greater transparency and granular control to make ad spend work the hardest it can, and for the brand’s benefit alone.

14:25 - 14:35



Please select which session you would like to attend and go to the relevant Hub room which will be clearly signposted.

14:35 - 15:05

C1- AI in retail and advertising: Is it all it's cracked up to be?

Hub Presentation

AI is not new, but the generative AI boom has shifted the limits of what's possible for personalisation, customer service, graphic design, and more. 

But - where are the real value gains? What's just hype? Where are the risks and opportunities? 

And crucially, how should you future-proof against AI?

14:35 - 15:05

C2- Is outdoor advertising’s future now predominantly digital?

Hub Presentation

From 27% to 70% share in 10 years, the digitisation of Out of Home has revolutionised the channel. OOH is now real-time, reactive, rewarding, and delivers results right down the purchase funnel.

But, what’s next? In this session we’ll share new tech, new trends,  and key things advertisers need to know to make the most out of one of the fastest evolving channels.

14:35 - 15:05

C3 - How Passionate Audiences Improve Advertising Success

Hub Presentation

Passionate audiences are not what you think - they’re even more powerful and pivotal in driving advertising success. Through in-depth qualitative and quantitative research, Future has found how to drive higher engagement and cultivate lifelong brand ambassadors through reaching and engaging passionate, high-intent audiences. 

Join this session to understand the nuances of engaging passionate audiences and their distinct media consumption behaviours. Learn how passions transcend industries and how a focus on true passionate audiences can drive higher engagement for content and advertising. 

Gain invaluable expert insight from one of Future’s leading content creators on which content best attracts and drives action with passionate audiences.

15:05 - 15:35

Networking break

Networking Break

15:35 - 15:55

The opportunities and risks in retail media


  • The retail media landscape: how is it evolving?
  • Identifying opportunities to align retail media efforts with consumer expectations and behaviours 
  • Strategies for boosting customer engagement through targeted retail channels 
  • What are the retail media risks we should be aware of?

15:55 - 16:20

You think. Youth Think.


Heather Dansie, Research & Insight Director, will reveal initial findings from Newsworks’ latest research on young news consumers. Sharing the latest data on the role, reach and importance of news brands with those aged 15-29, this interactive session aims to bust some industry myths and reassess the value journalism offers future generations.

16:20 - 16:50

Balancing AI with creativity: Where are the opportunities and how can we seize them?

Panel Discussion

  • How can AI and creativity complement each other rather than compete?
  • Where are the opportunities to leverage AI but also maintain a human-centric approach to creative outputs?
  • What are the emerging media trends and breakthroughs in AI-powered creativity?
  • What ethical considerations should we be aware of?

16:50 - 17:05

Retail media: why we don’t need to reinvent the wheel


The UK is at the forefront of retail media growth. Like the advent of display, social, mobile and VR, it appears to be moving at lightning pace. Retailers are racing to monetise a new revenue stream. 

Opportunities in retail media are being codified, players large and small are forging alliances, and clients are able to tap into a more sophisticated marketplace, as we all understand the opportunity. 

And the opportunity appears to be exponential. An increased focus on consumer privacy online, a smarter understanding of behavioural data, and clearer signals from consumers about product preferences can combine to give advertisers a highly addressable marketplace – with minimal friction between media and point of sale. So how can you navigate and find success in the hyper fragmented, quickly adapting space and be set up for success within it?

How about a simple start, stop and continue approach, ensuring we don’t reinvent the wheel and adapt what we already do to capitalise on the opportunity. With advice from experts across GroupM – and some easy-to-digest case studies – join us for 15 minutes of useful reassurance and advice.

17:05 - 17:30

Debate - Election special: Risky Sunak, Silent Starmer or the lost Liberals?


Alison Phillips, former Editor-in-Chief of the Mirror, will be joined by two of the UK’s most highly respected political journalists  - The Guardian’s Political Editor Pippa Crerar and The Telegraph’s Executive Editor Camilla Tominey. This expert panel will discuss and debate the issues they believe will define the General Election…and consider what our political landscape is likely to look like in its aftermath. They will question whether Trump really can win in the US again and debate the mounting threats to global security.   

With their unparalleled knowledge, expert opinion, and behind the scenes gossip about goings on in Westminster this will be a highly entertaining, enlightening, and razor-sharp 25-minutes.

17:30 - 17:35

Campaign and chairs’ closing remarks

18:15 - 19:30

i360 Networking Drinks

Networking Break

Join us on a flight up Brighton's i360 for our networking drinks hosted by Teads. 

Take advantage of this networking opportunity to connect with like-minded individuals and build lasting partnerships in a social atmosphere.

Please meet in the Grand lobby at 18:15
- First flight departs at 18:45
- Second flight departs at 19:15

19:30 - 00:00

After party and meal at Shelter Hall

Networking Break