2024 Agenda



Day One: Tuesday 21 May 2024


08:30

Registration and refreshments

09:30

Welcome from Campaign and chairs’ opening remarks

09:40

Fireside Chat

Taking risks and leading with courage: Becoming one of the world’s most influential and inspiring Media leaders

10:00

How are top brands developing strategies to respond to changing consumer behaviours?

10:25

DoubleVerify Keynote

10:40

How can taking more risks and being bolder help us respond to our audiences better and increase engagement?

How can taking more risks and being bolder help us respond to our audiences better and increase engagement? 

  • How bold, hard-hitting comms and media choices can help brands stand out against market competitors 

  • Where are the opportunities to be bolder with messaging and take more risks to improve audience engagement?

11:05

Networking break

11:30

Media360 Challenge

Which medium is most successful at taking risks?

Kicking off with the winning pitch from last year’s Media360 Challenge: ‘Why Radio/Audio has the brightest future’. 

12:00

Panel Discussion

Gen Z’s perspective on the media industry: what are we doing right and what can we be doing better to increase retention, inclusion and nurture young talent?

  • How do we future-proof the industry? 
  • How can we be more inclusive as an industry?

12:25

Breakout to Hub sessions

12:35
Hub A1:

Neurodiversity - how do people with ADHD consume media?

Hub A2:

Should brands be prioritising host-reads on podcasts for more effective advertising? 

Hub A3:

TBC

13:00

Networking lunch

Roundtables x3

14:00
Hub B1:

How can we better support colleagues with disabilities?

Hub B2:

What streaming TV advertising is best: CTV / AVOD or SVOD?

Hub B3:

How can attention metrics drive better business outcomes?

14:25

Switchover between Hubs

14:35
Hub C1:

AI in retail and advertising: Is it all it's cracked up to be?

Hub C2

Is outdoor advertising’s future now predominantly digital? 

Hub C3:

How can brands be more creative with social media strategies? 

15:05

Networking break

15:35

The opportunities and risks in retail media

15:50

5 in 5

How can you help the media industry to embrace risk and drive success?

16:15

Panel Discussion Balancing AI with creativity: Where are the opportunities and how can we seize them?

16:45

TBC

17:00

Closing Fireside Chat

How can the General Election be an opportunity to restore trust in journalism and the media?

17:25

Campaign and chairs’ closing remarks