10:05 - 10:30
Brand Safety Vs. Reach in a Fragmented Media Landscape: Is Trust the Price we Pay for Media Expansion?
Debate
Sponsor:
- What are the real trade-offs between maximising audience engagement and safeguarding brand reputation? Are brands playing with fire?
- Can brand safety truly survive in high-reach channels, or is it an illusion?
- Are brands willingly sacrificing consumer trust for the sake of visibility? - What’s the long-term cost of this gamble?
- In today’s fragmented media landscape, is it even possible to achieve both expansive reach and unwavering trust, or are we destined to choose one over the other?
10:30 - 10:45
Reading the Room: Leveraging Consumer Moods to Create Engaging, Relevant Media
Keynote
Sponsor:
10:45 - 11:05
Breaking Silos: Can True Inclusion and Effectiveness Coexist in Multidisciplinary Teams?
Panel Discussion
11:05 - 11:20
TV - Innovation and Growth in Media Fragmentation
Keynote
Sponsor:
12:30 - 12:55
Panel Discussion - AI Revolution: Catalyst for Progress or Threat to Authenticity?
Panel Discussion
In what ways are AI and automation transforming media processes, and where do they fall short?
Are we sacrificing the human touch for efficiency? What are the implications for brand storytelling and audience connection?
As we embrace AI-driven solutions, are we relinquishing too much control over our strategies and decisions?
How do we navigate the ethical implications of automation in our media strategies?
13:05 - 13:30
HUB A1: Engaging Audiences: The Future of Interactive Media Content
Hub
Sponsor:
13:05 - 13:30
HUB A2: Empowering Employees: Harnessing Internal Advocates for Authentic Content Creation
Hub
13:05 - 13:30
HUB A3: What are the Latest Innovations in Media Measurement?
Hub
16:20 - 16:45
Debate - Is Social Media the Silent Killer of Television?
Debate
- Are audiences abandoning TV for social platforms?
- Is social media diluting the value of storytelling?
- Are brands shifting their focus from TV to social media?
- Can TV compete with the instant gratification of social media?
- Will TV become extinct?
