20th May 09:40 - 10:00: Opening Fireside Chat
Jamie Laing: Conquering Candy, Culture & Conversation – Authenticity in Action
From reality TV to real impact, Jamie Laing has become a master of reinvention – building cultural relevance across three major media touchpoints: brand, broadcast, and podcast. In this energising fireside chat, Jamie unpacks how authenticity has been the consistent thread powering the success of his sustainable confectionery brand Candy Kittens, his bold voice on BBC Radio 1, and his candid podcasting ventures.
With tangible insights into building trust with Gen Z and millennial audiences, creating values-driven content, and scaling a brand with purpose at its core, this session offers real takeaways for brands, agencies, and media owners navigating today’s attention economy.
Jamie will also reflect on his recent ultramarathon for Comic Relief and what it revealed about positive masculinity – offering a powerful counter-narrative to portrayals like Netflix’s Adolescence and showing how vulnerability can be a superpower in both storytelling and leadership.
Explore:
Embedding authenticity in brand-building and cross-platform storytelling
The role of values and vulnerability in reaching younger audiences
Why positive portrayals of masculinity matter – and how media can shape them
What cross-platform success looks like when purpose is the driver
This will be a Campaign exclusive – a rare chance to hear how one cultural entrepreneur is using influence (across three mediums) to spark conversations that matter and power positive cultural change.
The advisory board for Media360 represents senior-level decision makers at the cross-section of where media, advertising and marketing intersect and acts as a steering committee to ensure that the agenda is not only independent, but also reflects the topics that keep industry leaders up at night and that are critical to the future success of the media space.
Probably the best media industry conference with a brilliant calibre of speaker and content
A fantastic place to learn about real client challenges and successes and how we can work as an industry to drive future success
A really fantastic opportunity to hear from industry leaders on the key topics we're all wrestling with - and lots of fun too
This is the event for the biggest number of both agency and client-side people all coming together and the talks are amazing. The networking is also brilliant and it’s a real good place for benchmarking our year ahead
Informative, disruptive, thought-provoking, insightful and a must-attend
A great event - with excellent speakers, topics and insights from leaders across media and marketing
Industry leaders discussing the current trends and issues facing media
Fantastic speakers, well organised and an opportunity to make new connections
